Campaign Toolkit: Share Your Campaign and Gather Stories

Campaign Toolkit: Share Your Campaign and Gather Stories

After launching your campaign, it's time to get people to follow it and start collecting meaningful stories. This toolkit will guide you through effectively distributing your campaign to maximize participation and story contributions.

Overview

Getting Started: Before You Share

Before you begin distributing your campaign, make sure you have these essentials in place so your campaign followers can better understand your campaign and be able to contribute accordingly:

Provide Clear Campaign Information

Make sure your campaign description clearly explains its purpose, what types of stories you're looking for, and why participation matters. People are more likely to contribute when they understand the impact of their stories.

Select Some Recommended Templates

Select the available story templates or customize them to guide your campaign followers. Clear templates show what kind of stories you’re seeking and reduce barriers to contribution.

How to Share Your Campaign

Step 1: Access the Share Options

Click the Share button below your campaign banner, and a pop-up window will appear showing all the available sharing methods.

Step 2: Distribution Strategies

In that pop-up window, you will see the two main options to distribute your campaign:

In that pop-up window, you will see the two main options to distribute your campaign:

Option A - URL

  • Click Copy Link to copy the campaign URL provided
  • Share this link through your preferred channels (social media, websites, newsletters, messaging apps)
  • Anyone with the link can access and follow your campaign

Option B - QR Code

  • Save the QR code image to your device
  • Include the QR code in printed materials, presentations, or digital graphics
  • People can scan the code with their phones to instantly access and follow your campaign

Step 3: Direct Email Invitations (Optional)

For more targeted outreach, you can invite specific people directly:

  1. On the same pop-up window, enter an email address in the bar with the envelope icon.
  2. Click the plus (+) icon to add the person to your invitation list
  3. Repeat this process to add multiple people
  4. Click the Share button to send invitations to everyone on your list

Distribution Strategy to Reach More People

Multi-Channel Approach:

  • Social media platforms (Facebook, LinkedIn, Twitter/X, Threads)
  • Email newsletters and direct outreach
  • Community bulletin boards and forums
  • Print Materials with QR codes for offline audiences
  • Website integration and blog posts
  • Professional Networks and industry groups

Network Leverage

  • Share with existing community members, colleagues, and partners
  • Ask campaign followers to share within their networks
  • Reach out to relevant organisations interested in your topic
  • Connect with influencers or thought leaders in your field

Quick Reference Checklist

Before Sharing a Campaign:

  • Links are working correctly
  • The message is tailored to the audience
  • Call-to-action is clear
  • Contact information is included
  • Follow-up plan is ready

After Sharing:

  • Monitor responses and engagement
  • Respond to questions promptly
  • Thank people who share or participate
  • Document what worked well for future reference

Campaign Invitation Templates

Email Template 1: Personal Invitation

Subject: Your story matters - Join my [Campaign Name]

Hi [Name],

I'm excited to share something important with you. I've launched a campaign called "[Campaign Name]" to [brief purpose/goal].

Why I'm reaching out to you: [Personal connection/reason]

What I'm looking for: [Specific type of stories/contributions]

How to participate: Simply click this link [CAMPAIGN URL] and follow the prompts to share your story.

Your perspective would add tremendous value to this initiative. It should only take [time estimate] to contribute.

Thank you for considering this - your story could make a real difference.

Best regards,

[Your name]

Email Template 2: Organization/Group Email

Subject: Help us gather important stories - [Campaign Name]

Dear [Organization/Group Name],

We're launching an important storytelling initiative that aligns with [shared values/mission].

Campaign: [Campaign Name] Purpose: [Clear explanation of goal] Timeline: [Key dates]

How your members can participate Visit: [CAMPAIGN URL] Share stories about: [Specific topics] Time commitment: [Estimate]

We believe your community's voices are essential to this project's success. Would you consider sharing this opportunity with your members?

I'm happy to provide additional materials or answer any questions.

Thank you for your time and consideration.

Best regards, [Your name and title] [Contact information]

Social Media Templates

Facebook/LinkedIn Post

🎯 I need your help with something important!

I've launched "[Campaign Name]" to [purpose]. I'm looking for people who have experienced/know about [topic] to share their stories.

Why this matters: [Impact statement]

How to participate:

👉 Click here: [CAMPAIGN URL] 📱 Or scan this QR code: [Attach QR code]

Your story could make a real difference. Please share with anyone who might be interested!

#[RelevantHashtags] #[CampaignName] #[Topic]

Twitter/X/Threads Post

🔥 Launching "[Campaign Name]" to [brief purpose]

Looking for stories about [topic]. Your experience matters!

👉 Share your story: [CAMPAIGN URL]

🔄 RT to spread the word

#[RelevantHashtags] #[Topic]

Ongoing Engagement Strategies

Week 1-2: Initial Launch

  • Post on all personal social media accounts
  • Send direct emails to close network
  • Share in relevant online communities
  • Reach out to 5-10 key contacts personally

Week 3-4: Amplification

  • Ask early participants to share with their networks
  • Create follow-up content highlighting initial stories
  • Engage with comments and shares actively
  • Share the campaign with your intended target audience or decision makers

Ongoing: Updating followers on progress

  • Record a story to say thank you and updates on progress or outcomes

Troubleshooting Common Issues

Low participation rates?

  • Review your story prompts - are they clear and engaging?
  • Simplify the submission process
  • Add more personal context about why stories matter
  • Reach out for one-on-one conversations

Technical sharing issues?

  • Test all links before major distributions
  • Provide alternative contact methods
  • Create simple step-by-step guides with screenshots

Remember: Authentic, personal outreach often works better than mass distribution. People respond to genuine connections and clear explanations of why their participation matters.

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